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Take a Dip Into Bioshock 2's Viral Campaign

Posted by Bob Mackey

I've never really understood much of the appeal of viral marketing campaigns; it seems like they'd be perfect in a pre-Internet world, but in our modern society, they're found out for what they are seconds after hitting the web. That being said, they are an ultra-cool way to build hype and release information about upcoming games that's far more interesting than sending out a boring set of screenshots. And Bioshock 2's viral marketing site, somethinginthesea.com, certainly does a great job of giving just the right amount of tantalizing information about a game we really know nothing about.

So, what exactly do we know about Bioshock's sequel? Not much, aside from Bioshock's 2 newest threat, the Big Sisters, and their penchant for kidnapping little girls for reasons that should be more than obvious to anyone who played the first game. But even though very little is known about Bioshock 2, the viral marketing campaign is proof that the development team (who should have had some say in this) are on their way to creating a world as deep and involving as what we saw in the first game. This should come as a relief to anyone who feared that Ken Levine's absence would spell doom for the sequel.

Related Links:

Games to Film: Et Tu, Bioshock?
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Where Are All Of Videoland's Nice Jewish Boys?

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Posted Mar 11 2009, 12:00 PM

Filed under: 2k games, ken levine, bioshock, bob mackey, bioshock 2, viral marketing

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About Bob Mackey

For a brief period of time I was Bull from TV's Night Court, but some of you may know me from the humor column I wrote for Youngstown State University's The Jambar, Kent State University's The Stater, and Youngstown's alternative newspaper, The Walruss. I'm perhaps most well-known for my bi-weekly pieces on Something Awful. I've also blogged for Valley24.com and have written articles for EGM, 1UP, GameSpite and Cracked. For all of my writing over the years, I have made a total of twenty American dollars. It's also said that I draw cartoons, which people have described with words such as "legible." I kidnapped the Lindbergh Baby and am looking to do so again in the future.

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