
The inimitable GameSetWatch
has released the Top 50 Press Releases of 2008. I've written a few of
these in my day, and coming from someone with a PR background, they are
almost never fun to write. Polishing a turd isn't rewarding, and the
need for this form of communication is continually diminishing, so you
gotta give it to the intrepid folks who still make a living writing
these things.
I can't understand why executives still feel it
necessary to churn out this garbage. Gamers, perhaps more than most
audiences, are resistant to bullshit. Journalists are smart enough, and
hopefully unbiased enough to parse the public releases they get. Why
the fawning quotes and buzzwords while media clamors for real communication
with publishers and dev studios. The gaming industry has the luxury of
an audience with an insatiable appetite for news. This luxury is
regularly squandered by clueless PR hacks.
A few of my favorites, after the jump:
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