
I’m not sure that the videogame fan’s fetish for promotional and limited edition hardware is much of a problem. Most people just love having stuff. Some folks are into shoes. I’m not talking about people who hang out at Footlocker waiting for a fresh shipment of Lebron Signatures. I mean there’s a whole freaky subculture of people who collect and buy custom made sneakers designed by graffiti artists. They spend thousands of dollars on pairs of sneakers. Sneakers they already have. Those sneakers look different than their other sneakers. The things you learn watching Entourage, I tell you…
The gamer’s most disturbing predilection is his unceasing devotion to brand. Nothing gets our blood going like the latest sequel, remake, or re-release. It isn’t just nostalgia, that ready scapegoat for franchise excitement. The iterative nature of game design (and business) has simply made us gluttons for the familiar. We are addicts for the names we know being followed by ever increasing numerals and for the inevitable resurrection of classic milieus.
I’m feeling particularly guilty about it today. When it came out last night that Sega’s Virtual-On Oratorio Tangram was getting re-released on Xbox Live Arcade I damn near wet my pants. I’m a sucker, what can I say.
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