
I
am endlessly amused by the industry's attempts to court moms. It's been
semi-successful over the last few years, with Wii advertising the DS
and Wii Fit in womens magazines and such. Most times it just
feels so awkward and contrived. It looks like Microsoft is now trying
to get a piece of the pie. USA Today reports that Microsoft is paying women to invite friends over for gaming night:
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