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Where's the In-game Advertising?

Reuters reports that marketing types aren't quite as enthusiastic about the prospects of in-game advertising as they have been in the past. This new marketing channel has been hyped for over a decade now, but it's shown little growth, certainly not the explosion that was predicted around the time that Munch started drinking SoBe.

The Erotic Adventure of Little Mac

I grew up sharing my Nintendo with my older brother. It probably won't surprise you all to learn that this meant enduring a lot of hockey games. I far preferred games of the Legend of Zelda and Dragon Warrior variety; long rambling adventures full of swords and monsters that frothed blood yet still came out looking far less violent than Blades of Steel.

Ah, but I did have a crush on a sports game or two, especially Punch Out!!. We actually owned Mike Tyson's unholy version of the game, which Nintendo now tries to pass off as a bad fever dream the retro community had during a bout of the flu.

Regardless, I remember what I remember, and I remember being very good at Punch Out!! and its gorgeous successor, Super Punch Out!! for the Super Nintendo. Little Mac kind of faded away after that, but it looks like he'll be back on the Wii. Yes sir, we hated Nintendo at the end of E3 2008, but it looks like we have a big fat reason to get on our knees and kiss ass again. Little Mac never left us; he was only training for the new generation. He's back, and he hasn't grown an inch. That is the right thing according to the order of the universe.

about the blogger

John Constantine, our superhero, was raised by birds and then attended Penn State University. He is currently working on a novel about a fictional city that exists only in his mind. John has an astonishingly extensive knowledge of Scientology. Ultimately he would like to learn how to effectively use his brain. He continues to keep Wu-Tang's secret to himself.

Derrick Sanskrit is a self-professed geek in a variety of fields including typography, graphic design, comic books, music and cartoons. As a professional hipster graphic designer, his recent clients have included Nerve, Pitchfork and MoCCA, among others.

Amber Ahlborn - artist, writer, gamer and DigiPen survivor, she maintains a day job as a graphic artist. By night Amber moonlights as a professional Metroid Fanatic and keeps a metal suit in the closet just in case. Has lived in the state of Washington and insists that it really doesn't rain as much as everyone says it does.

Nadia Oxford is a housekeeping robot who was refurbished into a warrior when the world's need for justice was great. Now that the galaxy is at peace (give or take a conflict here or there), she works as a freelance writer for various sites and magazines. Based in Toronto, Nadia prizes the certificate from the Ministry of Health declaring her tick and rabies-free.

Bob Mackey is a grad student, writer, and cyborg, who uses the powerful girl-repelling nanomachines mad science grafted onto his body to allocate time towards interests of the nerd persuasion. He believes that complaining about things on the Internet is akin to the fine art of wine tasting, but with more spitting into buckets.

Joe Keiser has a programming degree from Johns Hopkins University, a tiny apartment in Brooklyn, and a fake toy guitar built in the hollowed-out shell of a real guitar. He writes about games and technology for a variety of outlets. One day he will stop doing this. The day after that, police will find his body under a collapsed pile of (formerly neatly alphabetized) collector's edition tchotchkes.

Cole Stryker is an American freelance writer living in York, England, where he resides with his archeologist wife. He writes for a travel company by day and argues about pop culture on the internet by night. Find him writing regularly here and here.

Peter Smith is like the lead character of Irwin Shaw's The 80-Yard Run, except less athletic. He considers himself very lucky to have this job. But it's a little premature to take "jack-off of all trades" off his resume. Besides writing, travelling, and painting houses, Pete plays guitar in a rock trio called The Aye-Ayes. He calls them a 'power pop' band, but they generally sound more like Motorhead on a drinking binge.