I was out drinking with some a bunch of PR people last week after a media event I had to attend for work. I hate attending media events. It's like reporting on an infomercial. The atmosphere is always soul crushing, set in upscale hotel conference rooms or ironically sparse downtown discos. I had spent all day at one hotel trying to wring something interesting from the anemic press releases and smiling non-responses of PR people. As the sun went down I abandoned one hotel for another, this time ascending to a roof top bar for another couple hours of free hors –d'oeuvres and information dissemination. As the event wound down I engaged myself in a conversation with a couple colleagues and some PR people who entreated us to join them for drinks at a bar not affiliated with a hotel empire. It was a weeknight and I had lots of other work to get to at home, but I went along anyway.

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