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The Modern Materialist

Microsoft Surface Hits The Streets April 17th

Posted by Alex Zalben



Okay, a recap for those of you late to the party:

- Microsoft’s answer to the iPhone is an app called Surface, which is essentially a big-ass touch screen table.

- Recent reports stated that Surface would be ready to release commercially in 2011. Which, you know, is a while from now.

Okay, all caught up? Turns out, you'll be able to play with the Big Ass Table a little sooner than that... April 17th, to be exact.

Ready for the most ironic thing ever? The Microsoft Surface isn’t going to be available for purchase, but you’ll be able to play with it in public at several AT&T stores across our fine nation. Why is this ironic? Well, Surface is a response to the iPhone. AT&T is the carrier of the iPhone. Microsoft is, essentially, attacking iPhone where it lives.

Maybe the word I was looking for was strategic, not ironic. Anywho.

You’ll be able to interact with the Surface in three, press release ready ways:

Learn. Customers can review features of a particular mobile device by simply placing it on the display. Surface will recognize the device and provide a graphical overview of its capabilities. Customers will be able to place two devices side by side on the unit and easily compare their features.

Explore. Customers view interactive coverage maps at the national, state, local or street level, using simple touch and hand movement to scale and move the maps, determining their coverage area.

Customize. In the future, customers will be able to drag and drop ring tones, graphics, video and more by “grabbing” content with their hands from a menu on the display and “dropping” it into the phone.


You can check out more info here, and below are locations where you can play with your own AdverTable:

New York City
381 Madison Ave.

New York, NY 10017

350 Park Ave.

New York, NY 10022

Atlanta

3429 Lenox Road NE

Atlanta, GA 30326

San Antonio

13127 San Pedro Ave.

San Antonio, TX 78216

San Francisco

1206 El Camino Real

San Bruno, CA 94066


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  • about the blogger

    Wendy Atterberry is a recent transplant to New York City via Chicago. You can often find her at some karaoke dive bar singing her repertoire, which includes "Midnight Train to Georgia," "Daniel," and most recently, "Sweet Dreams." Don't expect her to always hit the right notes. She lives in Manhattan with her boyfriend and two cats, and has a blog like everyone else.

    Alex Zalben is a writer living in New York City. He's written for McSweeney's, Modern Humorist and PulpSecret.com. As one-fifth of the sketch comedy group Elephant Larry, he has been written up in the New York Times, Chicago Tribune, and pretty much every other major publication. Their blog was named one of PC Magazine's Top Blogs for 2007, and they recently won an ECNY Award for their viral short, "Minesweeper: The Movie." Alex did not know love until he bought his first Mac.

    Steph Auteri is a freelance just-about-everything, with a special fondness for home goods she can't afford. She has been published in Publishers Weekly, New York Press and Nerve. She runs the blog selfhelpme.net, and her work can be found at stephiswrite.com.

    Diana Vilibert is a freelance writer, among other things. Born in Lithuania, she now lives in New Jersey, where she doesn't have to walk to work ten miles in the snow, barefoot, uphill both ways. Diana cannot afford most of the products she writes about because she buys too many pairs of heels to make up for her shoeless childhood. She's written for MarieClaire.com, Janemag.com, and CosmoGIRL!.

    Send tips to modernmaterialist@nerve.com