Drinking isn’t very educational. In fact, it’s the enemy of education. It kills the brain cells that education has so steadfastly populated with data. Until now…

Australian wine label Black Swan aims to leave you no dumber than when you opened their bottles. Or, at least, make you laugh in earnest before the alcohol makes you laugh at any stupid thing.

They’re emblazoning their corks with fun equations, like:

Other equations include:

Infomercial = information + commercial + but wait, there’s more
Text Message = telegram - vwls
Disenfranchisement = one person – one vote
Insomnia = 1:51 am + eternity + 1:52 am + eternity + 1:53 am + eternity

All word equations are courtesy of Craig Damrauer. Most are taken from his book, New Math: Equations for Living. Yay, scholarly boozing.

[via]