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The Modern Materialist

Oh No: Hypercolor is Back

Posted by Alex Zalben


So I have some good news, and some bad news. The bad news first: American Apparel is releasing an "ultralight Sheer Jersey T-shirt, made with a temperature sensitive pigment that changes between two colors - one when cold, one when warm."

So, you remember when people would constantly grab your chest in junior high school to get your Hypercolor T to work? Well, that's going to happen again.

The good news?

You don't have to buy it.

[$34, American Apparel]

[Via Notcot]


+ DIGG + DEL.ICIO.US + REDDIT
Posted Jul 02 2008, 09:00 AM
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    • about the blogger

    Wendy Atterberry is a recent transplant to New York City via Chicago. You can often find her at some karaoke dive bar singing her repertoire, which includes "Midnight Train to Georgia," "Daniel," and most recently, "Sweet Dreams." Don't expect her to always hit the right notes. She lives in Manhattan with her boyfriend and two cats, and has a blog like everyone else.

    Alex Zalben is a writer living in New York City. He's written for McSweeney's, Modern Humorist and PulpSecret.com. As one-fifth of the sketch comedy group Elephant Larry, he has been written up in the New York Times, Chicago Tribune, and pretty much every other major publication. Their blog was named one of PC Magazine's Top Blogs for 2007, and they recently won an ECNY Award for their viral short, "Minesweeper: The Movie." Alex did not know love until he bought his first Mac.

    Steph Auteri is a freelance writer and proofreader who has been published in Publishers Weekly, New York Press, Playgirl, and other bastions of fine writing. She maintains a professional site http://www.stephiswrite.com, and also blogs about freelancing over at Freelancedom. You can keep up on her day-to-day by visiting her Twitter page.

    Diana Vilibert is a freelance writer, among other things. Born in Lithuania, she now lives in New Jersey, where she doesn't have to walk to work ten miles in the snow, barefoot, uphill both ways. Diana cannot afford most of the products she writes about because she buys too many pairs of heels to make up for her shoeless childhood. She's written for MarieClaire.com, Janemag.com, and CosmoGIRL!.

    Shaun Seneviratne is a dude just like anyone else. Just your average guy that raps Bone Thugs-n-Harmony to strangers on the subway at 4 a.m., doesn't chew his food because he believes it's a waste of time, and sleeps next to a scale replica of the Ghostbusters headquarters. He can rest easy knowing Egon, Peter, Ray, and Winston have his back. He currently lives in northern New Jersey, plays bass in Rapid Cities, and recently started a tumblr.

    Send tips to modernmaterialist@nerve.com