Is this some alternate dimension where brands have been replaced with beady-eyed hearts?! Nope. In fact, these cartoon hearts are branding in and of itself:

These heart stickers--available at Colette, Bed, Bath & Beyond, and Volkswagon dealerships--are Comme des Garcons marketing strategy for their PLAY line, a line of clothing bearing this cartoon heart.

Since I'm a total sucker for heart logos (I really wanted an Alkaline Trio tattoo in high school. Good thing I couldn't make decisions like that then), I love this line of clothes. Here are some favs:

[£71 - £74 (approx. $105 - $110), Dover Street Market]

[£195 (approx. $288), Dover Street Market]

[14,700 yen (approx. $149), Bobos]

[£56 - £58 (approx. $83 - $86), Dover Street Market]

Check out more of the fine collection at Dover Street Market.

[Via Refinery 29 Pipeline]