In the News: Lauren Conrad Goes Low-End

Posted by Steph Auteri

It appears Lauren Conrad's high-end fashion line hasn't been performing as well as she'd hoped. Which is why she's going low-end, collaborating with discount retailer Kohl's to create a line of California-inspired clothing that will retail for $20-$60.

The line will launch in October, and go by the name LC Lauren Conrad.

Just in case, she's at a loss for inspiration, I have a tip for her:

 

[WAS $225/NOW $134.99, Lauren Conrad]

Why not just slash the prices on her original line even further, and sell those at Kohl's? I mean, they were overpriced to begin with, right?

Related Articles: Collabs: LC Labors for Kohl's, Kohl’s and The Hills Star Lauren Conrad Announce Exclusive Lifestyle Brand

Related on MM: Someone, Control Lindsay Lohan's Legs, Love Lindsay Lohan's Leggings?, Designer Perez Hilton


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Posted Apr 23 2009, 03:26 PM
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About Steph Auteri

Steph Auteri is a freelance writer and proofreader who has been published in Publishers Weekly, New York Press, Playgirl, and other bastions of fine writing. She maintains a professional site -- stephiswrite.com -- and also blogs about freelancing over at Freelancedom.com. You can keep up on her day-to-day by visiting her Twitter page, http://twitter.com/stephauteri.

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