Last week, Gawker posted about a new advertising tool being used by Mike's Hard Lemonade, whereby you can insert yourself into a news story
and e-mail the link to employers, purportedly to supply an excuse for
that unscheduled three-day weekend you just took. And though I haven't
had Mike's Hard Lemonade since about, well, the last time I had Zima, I
have to give them props for coming up with such a clever advertising
campaign.
You can view my video here. After the vote, vote on the carbonated alcoholic beverage you're willing to admit you still drink:
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