
I'm generally pretty ambivalent about gift cards. On one hand, I can understand how people may see them as kind of a cop out, but on the other hand, I'd rather receive a gift card from someone who doesn't know what else to get me than, say, a frog skin bracelet or something. Target, however, is playing on the assumption that most people see gift cards as a thoughtless token, and so in an effort to drum up more enthusiasm has started selling Gift Card Digital Cameras...
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