The Modern Materialist : nike

Yeezy's Nike Air Yeezy

Shaun Seneviratne — Fri, 01 May 2009 16:58:00 GMT

This shoe is going to be the most sought after shoe of the year. Tomorrow at the stroke of midnight, LA, Chicago, and New York sneakerheads will walk into one of three stores in each city and purchase the Nike Air Yeezy, Kanye West's signature Nike sneaker, for $215. Then many of them will go on eBay and sell it for three to eight times the price:

The gray ones released in the beginning of April are going for around $600 on eBay and a pair of the coveted black ones are going for $1,600! Each colorway is limited to 3,000 sneakers. I must admit, the glow in the dark sole is pretty baller.

My co-worker was thinking of going after work today to wait for these. She called Foot Locker on Wednesday to see whether they got the shoes in. "Oh, we have them," said the employee. "There are already 15 people forming a line outside."

Recession? What recession?

[Via Sneaker News]

Related: The Nike is Your Canvas

Pin-Ups for Sneakerheads [NSFW]

Shaun Seneviratne — Thu, 02 Apr 2009 18:06:00 GMT

Every straight male sneakerhead's fantasy has just come true.

Click below for more photos from Playboy's "Hot Chicks, Cool Kicks" feature:

Reebok Reverse Jam.

Alife Everybody High.

Adidas Concord Hi Snake.

More pictures are to be had at Playboy's website. If you want the shoes, head to Leaders 1354.

[Playboy for the pics, Leaders 1354 for the shoes]

[Via High Snobiety]

And this week in shoe collaborations, Adidas x Jeremy Scott, Nike x Livestrong

Shaun Seneviratne — Mon, 09 Mar 2009 15:03:00 GMT

[photo via fabbio's Flickr]

As part of Mickey Mouse’s latest liscensing agreement, Jeremy Scott may be releasing these Adidas sneakers in the fall. Mickey Mouse will be making fucking BANK:

[Via High Snobiety via WWD]

And after making some money for a good cause with Livestrong bracelets, Nike and Livestrong are about to capitalize on the basketball sneaker market. Turns out, bicycle shoes aren’t really fashionable and no one would buy them, so they decided to use Air Force Ones and Dunks instead:

[Via High Snobiety via Paul Mittleman]

The Nike is Your Canvas

Shaun Seneviratne — Mon, 02 Mar 2009 21:01:00 GMT

Turn boring old Nikes into this:

And all it'll cost you is a pair of white Nikes and this custom paint kit:

The JGoods Shoe Customization Kit comes with a fully-illustrated guide to painting your shoe and the special sneaker paint to begin creating your definitive shoe! I mean, what's cooler than having your own totally custom shoe? Pharrell and Jay-Z have a pair, why not join the bandwagon? The kit itself is only $45, but it'll cost you a little bit more if you want one made for you. . .

These were made for Pharrell. They'll only run you $1,100.

As per special request from Jay-Z.

Even Cam'Ron's got a pair. These'll run you $750.

My favorite of the bunch. These are a cool $1,200.

[$45, JGoods]

This Shoe Has a Secret. . .

Shaun Seneviratne — Thu, 11 Dec 2008 16:01:00 GMT

Pretty unassuming pair of Nike sneakers, right?

Hmmm, odd that there is only one shoe in the box.

Oh, that's because it's not a shoe, it's a. . .

Robot in disguse! The Transformers must've watched Just for Kicks before leaving from their home planet for Earth. These shoes came out last year but can still be copped on eBay.

Here's Megatron:

[$85 - $200, eBay]

[Via designboom]

Steve Jobs Can't Hold Phil Knight's Jock

Brian Marabello — Fri, 18 Jul 2008 13:15:00 GMT

Nike's can now come in any color you can photograph and text.

(Now if I only had one of them new iPhones, only available in black or white.)

Short video after jump explains Nike's voodoo.

Pretty chic-y, sis.

Unfortunately, only available in Europe. Which has better (and sexier sounding) colors anyway. Mauve and chartreuse Dunks anyone?

[Nike's UK PhotoID site]

Related: Do-It-Yourself: Nike I