The Most Sexist Thing You'll See All Day

Posted by Emily Farris

 

Okay, we hope this "slacks" ad from the 70's is the most sexist thing you'll see all day. As with most things, we can't guarantee it, especially if you watch Bill O'Reilly.

Yeah, we didn't really get it until we read the fine print, either:


Though she was a tiger lady, our hero didn’t have to fire a shot to floor her. After one look at his Mr. Leggs slacks, she was ready to have him walk all over her. That noble styling sure soothes the savage heart! If you’d like your own doll-to-doll carpeting, hunt up a pair of these he-man Mr. Leggs slacks. Such as our new automatic wash wear blend of 65% “Dacron®” and 35% rayon–incomparably wrinkle-resistant. About $12.95 at plush-carpeted stores.


[Make the Logo Bigger via BoingBoing]


Comments

danrimage said:

What's wrong with being sexy....?

May 15, 2008 9:27 AM

grimnir said:

If made today would the image be a cougar?

May 15, 2008 9:47 AM

profrobert said:

Because nothing attracts the ladies like 65% polyester pants.

The one thing I can't tell from context is whether this was cheesy even back in 1970 or whenever this was.  I've never heard of the Mr. Leggs brand (same company that made Leggs pantyhose?  Odd branding if so, because you think they'd alienate their core target group).  I mean, this isn't exactly Brooks Brothers they're selling.

May 15, 2008 10:53 AM

About Emily Farris

Emily Farris writes about culture and food for numerous publications and websites you've probably never heard of, including her own blog eefers. Her first cookbook, "Casserole Crazy: Hot Stuff for Your Oven" was published in 2008. Emily recently escaped New York and now lives in a ridiculously large apartment in Kansas City, MO with her cat, but just one... so far.

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