The Nerve Insider
A daily pick of what's new and hot at Nerve.
Scanner
Your daily cup of WTF?
Nerve@SXSW 2006.
Blogging the Roman Orgy of Indie-music Festivals.
Coming Soon!
Coming Soon!
Coming Soon!
The Daily Siege
An intimate and provocative look at Siege's life, work and loves.
Kate & Camilla
two best friends pursue business and pleasure in NYC.
Naughty James
The lustful, frantic diary of a young London photographer.
The Nerve Blog-a-log: kid_play
The Nerve Blog-a-log: Super_C
The Nerve Blog-a-log: ILoveYourMom
A bundle of sass who's trying to stop the same mistakes.
The Nerve Blog-a-log: The_Sentimental
Our newest Blog-a-logger.
The Nerve Blog-a-log: Marking_Up
Gay man in the Big Apple, full of apt metaphors and dry wit.
The Nerve Blog-a-log: SJ1000
Naughty and philosophical dispatches from the life of a writer-comedian who loves bathtubs and hates wearing underpants.
The Nerve Video Blog
Deep, deep inside the world of online video.
The Nerve Blog-a-log: charlotte_web
A Demi in search of her Ashton.
The Prowl, with Ryan Pfluger
Nerve @ Cannes Film Festival
May 16 - May 25
ScreenGrab
The Nerve Film Blog
Autumn
A fashionable L.A. photo editor exploring all manner of hyper-sexual girls down south.
The Modern Materialist
Almost everything you want.
The Nerve Blog-a-log: that_darn_cat
A sassy Canadian who will school you at Tetris.
Rose & Olive
Houston neighbors pull back the curtains and expose each other's lives.
The Nerve Blog-a-log: funkybrownchick
The name says it all.
merkley???
A former Mormon goes wild, and shoots nudes, in San Francisco.
chase
The creator of Supercult.com poses his pretty posse.
The Remote Island
Nerve's TV blog.
Brandonland
A California boy capturing beach parties, sunsets and plenty of skin.
61 Frames Per Second
Smarter gaming.
The Nerve Blog-a-log: Charlotte_Web
A Demi in search of her Ashton.
The Nerve Blog-a-log: Zeitgeisty
A Manhattan pip in search of his pipette.
Date Machine
Putting your baggage to good use.

Scanner

Video of the Day: JC Penney Wants Your Kids to Have Sex?

Posted by Emily Farris



Oh, hey J.C. Penney, is that a fully-erect, lubed-up penis in your pants or are you just happy to see us? Because we're pretty sure it's a penis and you've got it aimed at teenagers. 

In this commercial, two teens practice getting dressed as quickly as possible so that if the girl's mom walks into the basement, they'll be able to look like they're "just watching TV."

Now, don't get us wrong, we're not opposed to the idea of teenagers having sex, as long as they're mature and educated enough to be smart about it. So it's not really the premise of this commercial that has us all confused, it's the fact that J.C. Penney — that dumpy department store in the dumpy mall that sold kind-of dumpy clothes (which were often our "back to school clothes") — is blatantly endorsing teenage sex.

We'd honestly be a lot more comfortable with it if the Trojan logo popped up at the end instead of the J.C. Penney logo, but maybe that's just us. And maybe that's only because we associate J.C. Penney with our grandmother. 

What do you think? 

[Adrants via YBNBY]

Related:

Today in Master Debating: "Sex and the Teenage Girl"

What's Cuter than Old People Writing About Young Peoples' Sex Lives? Nothing!

Teenage Sexual Awakening Via Google Maps and Polaroids

File Under The Worst Idea Ever: Teen Pregnancy Pacts


Comments

Austin said:

"J.C. Penny — that dumpy department store in the dumpy mall that sold kind-of dumpy clothes (which were often our "back to school clothes")"

that's the best description i've heard of JC Penny. ever.

June 24, 2008 1:53 PM

nederick said:

That is really bizarre.  And what does it have to do with the department store?  Talk about missing the mark AND getting your entire customer base into a blind Republican rage.

June 24, 2008 5:16 PM

vivazoya said:

That was.  Bizarre.

June 24, 2008 8:57 PM

KS said:

JC Penny did not make this video nor endorse it.

...It's a great video. Very witty.

June 25, 2008 12:31 AM

christiehoops said:

Wow...I honestly thought that the end was going to be something wholesome, like they are practicing getting dressed quickly so they can get out of bed as late as possible and still catch the bus. I did not see that one coming. Especially the caption at the end. What were they thinking? I honestly want to know what went down in that board meeting...

June 25, 2008 12:40 AM

spoco2 said:

Yeah, not an actual JC Penny ad:

online.wsj.com/.../SB121427510647899199.html

Just someone getting attention for themselves by making it and entering it into a competition at Cannes. (And winning a prize too apparently).

So yeah, not 'real' as such, but nicely made.

June 25, 2008 3:30 AM

About Emily Farris

Emily Farris writes about culture and food for numerous publications and websites you've probably never heard of, including her own blog eefers. Her first cookbook will be published in fall 2008. Emily lives in Greenpoint, Brooklyn with her cat, but just one...so far.

in

Archives

  • July 2008 (310)
  • June 2008 (347)
  • May 2008 (366)
  • April 2008 (381)
  • March 2008 (410)
  • about the blogger

    Emily Farris writes about culture and food for numerous publications and websites you've probably never heard of, including her own blog eefers. Her first cookbook will be published in fall 2008. Emily lives in Greenpoint, Brooklyn with her cat, but just one . . . so far.

    Brian Fairbanks is a filmmaker living in the wilds of Brooklyn. He previously wrote for the Hartford Courant and Gawker. He won the Williamsburg Spelling Bee once. He loves cats, women with guns, and burning books.

    Nicole Pasulka is a Brooklyn writer and editor who's always on the lookout for the dirty. Her other virtual home is at The Morning News, where things are squeaky clean most of the time.

    Send us links! scanner@nerve.com


    IN THE MODERN MATERIALIST



    IN SCREENGRAB



    IN THE REMOTE ISLAND



    IN 61FPS