Unless you have a particularly keen eye and have been thumbing through the "Strictly Personals" section of New York Magazine, you may have missed the print advertisements for Be KANYE, a campaign starring Kanye West and lots of really bad graphics.
The ads are clearly for Absolut Vodka, though the "product" is an Alka-Selzter-like tablet that can instantly transform you into Kanye West.
We're just as confused as you are, but earlier this year, the company announced its "In An Absolut World" campaign, promising to profile Kanye, Eddie Izzard, Perez Hilton and Zach Galifanakis (a strange mix, if you ask us) as "Absolut Visionaries," among less famous subjects, like a random pregnant man. So this must be Kanye's vision.
But if Kanye's vision is really that everyone should want to be like Kanye, doesn't this, um, make him a douchebag?
Here's hoping he's in on the joke and either way, the website is still fun, because of (and in spite of) the fact that it looks like a website would have looked if it were made before websites existed, while offering absolutely no information on what this Be KANYE business is all about.
However, the site counts down to something on July 13, so maybe everything will make more sense then.
In the mean time we highly encourage you to check out bekanyenow.com and call 1-877-Be-KANYE (235-2693 for those of you with phoneputers, you're welcome) if you'd like to become a Kanye groupie. We'll be contemplating our belly buttons and trying to figure out what will happen on the 13th. It better blow our fucking minds!
[BeKANYEnow.com]
(Thanks, Lauren!)
