320 women showed up on a single British beach in attempt to a break Guinness World Record for the Most Bikini-Clad Women Photographed At The Same Time (or something similar.) Although they failed in their attempt, they did do one thing right...

The fundraising event, organised by the Middlesbrough Erimus Rotary Club, failed to beat the current Guinness World Record, set in September last year on Bondi Beach, in Sydney, Australia, when 1,010 women posed together in their bikinis.

However, it is still expected that the record attempt will have raised thousands of pounds for the Great North Air Ambulance Service, through £5 entry fees and sponsorship.

And, although a far cry from the sunny climes of Sydney, the sun did put in an appearance in Redcar today as thousands of people lined the beach to watch the women, aged from 16 to 81, taking part in the challenge. 

"We had one lady of 81, we had one lady who came from Surrey purely to do this, lots of ladies from all over the north east, all shapes and sizes. Exactly what we wanted." 

That's what we like: all kinds. Here's another shot from the beach:

Via the London Paper.