Matchmaker, Matchmaker, Make Me An Online Match

Posted by Brian Fairbanks

 

We've had nothing but excellent luck with Nerve Personals, so why should we try a traditional matchmaking service, via online dating?

Time Magazine reports on SawYouAtSinai.com (real website), which relies on 365 real-life matchmakers to fix up its 35,000 Jewish members. As the site's founder points out, in the past, matchmakers worked from a pool of maybe a hundred, maybe a dozen names, depending on what kind of community the bachelor or bachelorette came from.

Some facts:

1) Orthodox rabbis have approved the site because profiles are not accessible by others until a match has been made.

2) The lead matchmaker, the apparently legendary Tova Weinberg, works eight hours per day on the site, perusing profiles and lining up hundreds or even the 1,000 dates a week that's she's claimed.  

3) Even Weinberg knows online dating and matchmaking services are (no pun intended) no match for the real thing: for her older clients, she walks around her gym, talking to people, trying to set up dates one-on-one or through a friend. "I ask every man, 'Do you know an older, single man who lost his wife?,' and I call and set them up," she says. "Right after their wives died. I was like a hawk."

4) Although the website is for Jews only, the founders plan to expand the service to include Mormons and "South Asian expats." So, um, yeah, stick with Nerve, thank you very much... 

Via Time

 

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About Brian Fairbanks

Brian Fairbanks, the Senior National Political Correspondent for Nerve, is a filmmaker living in Brooklyn or New Orleans, depending on the season. He is a heavily-armed advocate of gun control.

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