Another Bunny Drop for Playboy

Posted by Colleen Kane

More bad news for the Playboy franchise: Playboy reported a loss in excess of 145 million in the fourth quarter of 2008, and says it expects a 27 percent decline in ad revenue in the first quarter of 2009.

When asked if Playboy would be open to selling the company or taking a new direction, interim CEO Jerome Kern, who took over for Christy Hefner late last month, replied, "Yes, we're open to discussions."

Related:

Bye-Bye Bunnies: Playboy Hops Away From NYC

WIRED Analysis: Playboy's Incredibly Shrinking Women

Playboy's Presidential Sex Quiz A Welcome Distraction From Boring Obama Stories


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About Colleen Kane

Colleen has been an editor at BUST and Playgirl magazines and has written for the endangered species of dead-tree magazines like SPIN and Plenty, as well as Radar Online and other websites. She lives in exile in Baton Rouge with her fiance, two dogs, and her former cat. Read her personal blogs at ColleenKane.com.

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