For the past several months, we've been reporting on the advertising industry's desperate descent into nudity-focused marketing campaigns. Normally, we would applaud any stripping away of censorship, but marketing agencies have always pissed us off by cynically co-opting all up-and-coming movements, milking them, and so oversaturating the mainstream with their ideas that even outsiders want nothing to do with what they once loved. (Case in point, graffiti-- once Madison Avenue realized hip kids "dug" that fresh style, everything in the 1980s had that awful, fake "tagged" look. Now we want to vomit anytime anyone mentions "taggers.")
Luckily, in Austria, people have a healthier attitude toward the nude form. Of course, that won't stop advertisers from having an event specifically geared toward nudity in hopes more people will pay attention...
We better let the website itself explain their 21st century ideas:
Why they have to do this naked is beyond us-- just sounds like another gimmick. But the video is mighty entertaining... watch as a guy comes up to the stage, drops trou, and holds up a sign promoting XIPAX. How many years before Valtrex tries this at a Dodgers game?
NOTE: We could not embed the video after all, so click here to see the multiple naked people...
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