Australians were scandalized
by a television ad featuring an innocent, adorable, harmless beaver who
spends her day doing lady-like things with a (human) female friend. So
why were there an "unusually high" number of complains about the
commercial? Because the ad is for Kotex's "U" line of tampons, and ends
with a voice over that says "You've only got one. So for the ultimate
care down there, make it U." The word beaver is never uttered. But it's
the combination of the ad's HVC (High Vaginal Content) and the imagery
of the beaver that offends. Of course, Kotex doesn't see it as
offensive at all. It's inclusive and even democratic, since the beaver
idea was based on a survey on genital nicknaming.
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