Scanner : guerilla marketing

Advertising Event Promotes Full-Frontal Nudity As Business Model

Brian Fairbanks — Fri, 03 Apr 2009 13:50:00 GMT

For the past several months, we've been reporting on the advertising industry's desperate descent into nudity-focused marketing campaigns. Normally, we would applaud any stripping away of censorship, but marketing agencies have always pissed us off by cynically co-opting all up-and-coming movements, milking them, and so oversaturating the mainstream with their ideas that even outsiders want nothing to do with what they once loved. (Case in point, graffiti-- once Madison Avenue realized hip kids "dug" that fresh style, everything in the 1980s had that awful, fake "tagged" look. Now we want to vomit anytime anyone mentions "taggers.")

Luckily, in Austria, people have a healthier attitude toward the nude form. Of course, that won't stop advertisers from having an event specifically geared toward nudity in hopes more people will pay attention...

We better let the website itself explain their 21st century ideas:

XIPAX - Show us your best bits.
XIPAX.com gives creative people the chance to present their ad campaigns – and of course their best work. The key message of the campaign: Show me yours and I’ll show you mine. The idea: double meanings that encourage people to show off their best work, but also hint at showing oneself in the nude. The kick-off for the campaign: a guerilla promotion at the annual gala hosted by Creativ Club Austria (CCA).

Why they have to do this naked is beyond us-- just sounds like another gimmick. But the video is mighty entertaining... watch as a guy comes up to the stage, drops trou, and holds up a sign promoting XIPAX. How many years before Valtrex tries this at a Dodgers game?

NOTE: We could not embed the video after all, so click here to see the multiple naked people...

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Sloppy Seconds: The Curious Case of 130,000 Missing Breasts

Emily Farris — Tue, 02 Dec 2008 22:47:00 GMT

Sometimes headlines really do just write themselves: "Indiantown man accused of assaulting girlfriend with hot sweet potato pie." [Sun Sentinel]

Patrick Swayze says that contrary to news reports he's winning the fight against pancreatic cancer. To those who reported otherwise, we say nobody puts Patrick's pancreas in a corner! [Yahoo!]

Happy Britney Spears Day! Not only is she the most Googled person for four years running, it's her 27th birthday. Looks like she made it... [MollyGood]

Soulja Boy has gone on record saying that "Supermanning a Ho" is not something that one can actually do. We know better. [Vulture]

Is giving him money and electing him not enough? Barack Obama is never going to stop asking us for money, is he? At least if we do it now, we get a snazzy scarf. [Barack Obama]

OMG! Chuck and Vanessa were totes caught kissing at the Dallas airport. Sorry, that's Gossip Girl talk. [Us]

Brad Pitt says he'll let his kids decide whether or not he and Agelina Jolie should get married. Srsly? (Sorry, more Gossip Girl talk). [People]

The Australian men's magazine Ralph planned an inflatable-breast giveaway promotion with their January issue, but the shipment of 130,000 boobs was lost at sea! [YBNBY]

The Mammary Game: Test Your "Boobie" Skills

Emily Farris — Mon, 20 Oct 2008 20:48:00 GMT

Confession: we sort-of want to see Role Models and not only because we want to make sweet, sweet love to one of its stars, Paul Rudd. The movie is centered around Rudd's character Danny, and his friend Wheeler (Seann William Scott) who end up doing community service in a mentoring program after an energy drink fueled bender (really?) left a company truck trashed.

Anyway, apparently boobs (er, "boobies") play a big part in the movie, so the marketing geniuses behind its promotion have put together The Mammary Game, basically an online boob-matching game.

So, if you have nothing better to do than look at boobs all day, click through to find out how to play.

Play the Mammary Game

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