Women vs. Sexy Sex Ads

Brian Fairbanks — Mon, 02 Mar 2009 22:30:00 GMT

Over the years, the Department of the Obvious has informed us that women are found to be turned off by advertisements with strong sexual content, such as American Apparel billboards or TV spots for those randy Teletubbies.

However, new research has shown there is one thing women of all ages respond to in sexy ads... and no, it's not peen...

The study, published this month in Journal of Consumer Research, finds that women respond more favorably to sexual ads when the item in the ad is described as a gift from a man to a woman. In addition, women have high positive responses to sexual ads that depict a committed and loving man — but not for those depicting a committed and loving woman. [Emphasis added.]

We're not sure we even wanted to know this. After all, isn't this kind of study-- and web reporting on it-- actually reinforcing stereotypes and encouraging advertisers to make the same type of simplistic ads over and over? Selfish women want a ring but not to have to be tied down, while, as the study goes on to say, selfish men don't want to buy women anything-- they just want to get laid. In fact, they responded negatively to ads suggesting sex should be received only after purchasing or somehow bartering something with a woman.

When viewing the sexual ads, women responded more favorably to the ad with the gift. However, men preferred the sexual ad without the gift. "Despite their steadfast support for sex-based advertising, we did find that men reacted negatively to sexually explicit ads when the ads strongly reminded men that they may, at times, devote monetary resources in pursuit of sexual contact," the authors wrote. [Live Science]

Yes, it seems we're in a vicious cycle, and advertising is only going to get more desperate... and obvious. For further proof, see the related section...

Related:

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Nude American Apparel Ads Aren't Going Away

Famous Girl Trying To Find Guy Who Lost His Jacket? Total Fraud

Sloppy Seconds: Lindsay Lohan's Commitment Ring

Brian Fairbanks — Wed, 09 Jul 2008 21:28:00 GMT

Tom Jones stole Elvira's virginity! After a nude revue performance in Vegas (this story is too obvious to be true), the future Mistress of the Dark met her idol, Mr. Pussycat himself, who returned the compliment in the sack.

A man who got drunk for eight hours with his pregnant wife is in jail today on assault and domestic violence charges. The pregnant woman who participated in the binge and is dating this suave winner? She won't be charged at all, not even for child endangerment.

Amy Winehouse was involved in another barroom fist rampage. Yeah, another one.

Tatler has the perfect example of why photoshopping and overexposing (?) photographs on magazine covers is always a bad idea. Maggie Gyllenhaal... poor thing. She looked fifty times hotter when we saw her a few weeks ago... in person... in the morning... without makeup.

A thirteen-year-old girl and her caseworker are in trouble in Australia after the worker got her a prescription for the pill. The girl, meanwhile, has been living with her eighteen-year-old boyfriend.

And Samantha Ronson gave Lindsay Lohan a commitment ring. We're hoping it wasn't from the same machines that spit out the Homies.

Lindsay Lohan: Lies My Father Told Me

Scanner : ring

Women vs. Sexy Sex Ads

From Porn Stars To Prostitutes... The Latest Ads

Nude American Apparel Ads Aren't Going Away

Famous Girl Trying To Find Guy Who Lost His Jacket? Total Fraud

Sloppy Seconds: Lindsay Lohan's Commitment Ring

The Amy Winehouse Comeback Begins...