Back in the old days of the internet -- you know, around late 2007 or so -- the way video remixes worked was that some enterprising clever-boots with some editing software and a lot of time on his hands would create a deft blend of music and film that showed his particular fan passion in a new light.  Nowadays, it's become just another professionally handled exercise in viral marketing (although, really, when you announce them ahead of time, how viral can they be?  Bacteria don't issue press releases).  That said, British-based AV specialists AddictiveTV -- whose 'viral' video remix of Iron Man can be seen below -- are better at it than most, and maintain the tone if not the spirit of the old-school remix.

It's just been announced that AddictiveTV, in the first such 'official' remix of its kind, will be handling an upcoming viral video remix for Danny Boyle's Slumdog Millionaire.  While it would be a lot more exciting to follow this sort of thing if it weren't just advertising, if it's as skillfully done and gorgeous to look at as their previous work, well, watch this space...

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