Nowadays, it seems like Hollywood blockbusters are more or less pre-ordained. With budgets routinely crossing the $100 million mark and marketing costs often running into the tens of millions, studios leave very little to chance. By the time movies actually hit multiplexes, the Hollywood hype machine has done its job, and audiences have little choice but to do as they’re told, lining up for movies on opening weekend before moving along to the next big thing. However, occasionally a movie will break free of this usual pattern by striking a chord with audiences. For example, Titanic transcended normal blockbuster status to become a must-see movie, ruling the box office for several months on its way to raking in the highest domestic gross in history. But the following summer brought a word-of-mouth hit that, while it didn’t make Titanic money, completely shattered box-office expectations. The movie was There’s Something About Mary.
Most Hollywood pundits weren’t expecting a whole lot from There’s Something About Mary. In a summer filled with big stars and big budgets, it was a broad comedy with no A-list draws. Leading lady Cameron Diaz made a splash with her debut opposite comedy king Jim Carrey in The Mask, but since then she’d appeared mostly in independent fare, with her only other hit being 1997’s My Best Friend’s Wedding, in which she played a supporting role. Likewise, her costars Matt Dillon and Ben Stiller were hardly major draws- Dillon was seen by many as an aging 80s teen idol who had since entered his character-actor phase, while Stiller was still more of a cult figure than a mainstream star. And while directors Peter and Bobby Farrelly had previously made the popular Dumb & Dumber, its success had been largely attributed to the presence of Carrey in the lead.
Following a series of enormously successful test screenings, the executives at Fox began to realize that they had something big on their hands, if only they played their cards right. Rather than sticking to the usual marketing tactics, they decided to let the movie sell itself, booking an unusually large number of preview screenings across the country, in the hope that the advance word of mouth would boost the film’s box office performance. The gamble paid off, although not right away- Mary was released in mid-July, between the summer’s biggest juggernauts, Armageddon and Saving Private Ryan. But while these movies dominated their first few weekends, Mary opened fairly strongly and maintained this strength as its competitors began to lose steam. Finally, in its eighth weekend of release, There’s Something About Mary topped the box-office charts- a phenomenon that was almost unprecedented.
In retrospect, it’s not hard to see why audiences responded strongly to There’s Something About Mary. In the early nineties, many people started to tire of tepid PG-13 comedies, and hard-R laffers geared to adult audiences began to grow in popularity, in the process making stars out of people like Carrey and Adam Sandler. With Mary, the Farrellys tackled subject matter (and bodily functions) that had previously been taboo in big-budget comedies, and much of the film’s buzz centered around its sheer outrageousness. But there was more to Mary than dirty jokes. Most of the scatological comedies being made at the time were buddy movies, in which the female 
characters were mostly there for decorative purposes.
By contrast, Mary was at its heart a love story about a woman (Diaz) who attracts all the wrong men, and the mishap-prone guy (Stiller) who is her one perfect match. By breaking away from the usual formula for the genre, the Farellys were able to attract female viewers as well as male, making it the year’s mostly unlikely date movie. And in addition to the jokes themselves, the movie offered Diaz as a kind of dream girlfriend for the men in the audience- beautiful, yes, but also able to drink beer, hit golf balls, and talk about sports as well as any guy. Understandably, Diaz made the leap to A-list status on the basis of her Mary performance, and Stiller quickly became a hot commodity as well.
A decade later, it’s the romance that remains the most successful aspect of the movie, keeping the plot grounded even at its most outrageous. Diaz hasn’t been this appealing before or since, in part because the Farrellys understood her appeal. Many filmmakers have cast Diaz in daffy roles or as the sexpot, but her beauty isn’t so much sultry as baby-doll cute. Stiller makes a good match for Diaz- he’s good-looking enough that the relationship doesn’t seem too far fetched, but looks enough like an every-guy that the outcome of the story is hardly a foregone conclusion. And it says a lot about the Farrellys’ worldview that out of all the (mostly very strange) men who pine for Mary, the one we’re meant to root for is the one who is able to see her as a friend instead of an idealized lust object. When a man can have an extended conversation with a woman about the possibility of “meat in a cone,” the two of them must get along pretty well.
On the other hand, the wackier stuff hasn’t dated nearly so well. At the time of the film’s release, much of the buzz centered around such scenes as Stiller’s zipper mishap and the infamous “hair gel” gag, but now that the shock is worn off they come off not so much funny as desperate. There’s a certain comedic logic to the zipper scene, as one person after another crowds into Mary’s powder room to survey the damage (a nod to the stateroom scene in A Night at the Opera), but the scene’s “money shot” is nothing but an oh-no-they-didn’t sight gag. And the hair gel bit just doesn’t make a whole lot of sense, either narratively or physically.
Likewise, the rogue’s gallery of crazy supporting characters wears thin pretty quickly. Matt Dillon’s performance as the untrustworthy shamus Pat Healy is growing on me, mostly because his performance acknowledges the disconnect between the hard-boiled sleazy detective Healy imagines himself to be and the manic loser he actually is. And when he’s trying to play smooth he’s a scream, especially during his priceless “retards” speech. But Chris Elliott is downright creepy as Stiller’s friend with a secret, and Lee Evans’ performance isn’t nearly as funny as the Farrellys think it is. When the camera lingers on his attempts to navigate a pair of crutches, it’s 
kind of pathetic, and once we find out the truth about Evans’ character, he futzes with an American accent so unconvincing that it’s hard to concentrate on anything else.
In the past decade or so, There’s Something About Mary has failed to live up to the “funniest movie ever” hype that once surrounded it. Yet considered in light of the Farrelly brothers’ more recent films, it may be more interesting now than it ever was. After Mary, the Farrellys were Hollywood’s reigning kings of lowbrow humor, but after their disappointing follow-up Me, Myself & Irene, their subsequent projects have grown less reliant on sight gags, generally favoring a more gentle, character-based kind of comedy. So far, these opposing comedic impulses achieved their most ideal balance in the brothers’ most personal film (and in my opinion, their best), 2003’s Stuck on You, but this shift was already evident in Mary, even if we didn’t know it yet. There’s Something About Mary may not be as uproariously funny as it was, but it’s a key film in the careers of its makers, and one without whose success their subsequent works may not have been possible.
