In Jack Mathews’ book The Battle of Brazil, which recounts Terry Gilliam’s struggle to get his director’s cut of Brazil released by Universal Pictures, the author reprints a list of alternative titles the Universal suits presented to Gilliam. Apparently they felt Brazil was confusing or misleading – after all, the movie didn’t take place in Brazil, and they certainly didn’t want to give audiences the wrong impression. And you can certainly see how these titles would have proved clearer and more appealing to the masses: If Osmosis, Who Are You?, Explanada Fortunata Is Not My Real Name, The Girl in the House on the Truck That's on Fire, and my all-time favorite, Gnu Yak, Gnu Yak and Other Bestial Places.
The point is, choosing the title of a movie can be a multi-million dollar decision, as Josh Friedman reports in the L.A. Times. It’s so important, there’s even a consulting firm called TitleDoctors, started by marketing consultants Seth Lockhart and Jamil Barrie. Imagine, this is a job you can have – meeting with movie executives and presenting them with a list of old song titles you think would be a perfect fit for their new romantic comedy or crime drama.
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