The excellent new issue of Virginia Quarterly Review, which is devoted to the fifitieth anniversary of the Cuban revolution, includes a J. Hoberman essay on Steven Soderbergh's epic biopic Che, starring Benecio Del Toro as Ernesto Guevara. "Within eighteen months of his death, this instant immortal had been embalmed—in the form of Egyptian matinee idol Omar Sharif—by Twentieth Century Fox, as the subject of a tediously self-important and ridiculously old-fashioned Hollywood biopic. Early evidence of the hyperreal: noting the production’s budget, John Leonard observed in the New York Times Magazine that making a movie about revolution was considerably more expensive than the revolution itself, 'about $10,000 an hour.' ” Hoberman describes the intentions behind that clueless turkey (which co-starred Jack Palance, in a Silly Putty nose, as Fidel Castro), as having been "in the tradition of Fox’s 1952 Viva Zapata—a melancholy, heartfelt, prestigious, star-spangled tribute to revolutionary failure" starring a "hardcore New Left action tough guy." Actually, as Che's resurrection via T-shirt image (the history of which was described in the recent documentary Chevolution shows, he was the guerrilla as rock star. Consciously or not, most of his modern fans understand him as being part of the lineage of hip rock martyrs that includes Jimi, Janis, the lost Rolling Stone, and the Lizard King.

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Trisha Zitt and Luis Lopez's documentary Chevolution may be the closest thing you'll ever get to see to an episode of Behind the Music or E! True Hollywood Story about an image. The movie stars the face of Ernesto "Che" Guevara, as it was captured in a photograph taken in 1960 that was mass reproduced in poster form on its way to turning into an iconic fashion and advertising image. (One of Guevara's most sympathetic biographers, Jon Lee Anderson, appears in the film sitting at a table with a coffee mug adorned with Che's kisser.) The most fascinating information in the movie is about the man who got this avalanche rolling, Alberto Diaz, popularly known as Korda. Korda had been a high-flying fashion photographer before developing a political conscience during Castro's war against the Batista dictatorship, during which he became a photojournalist vowing to use his skills to serve the revolution. (He wound up serving as Castro's personal photographer.) But he retained the eye and the instincts of a fashion photographer, and that's what made his news photos continue to stand out. They were certainly in evidence in the photo of Che, which was taken when Guevara showed up at the docks after an explosion aboard a Belgian cargo ship delivering a load of munitions.

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