With a few notable exceptions, the elaborate main title sequence has gone the way of the drive-in double feature. In fact, many of today’s movies eschew opening credits altogether, opting to plunge the audience directly into the experience and saving the who-did-whats for last. There’s something to be said for that, but we feel a vital part of the moviegoing experience is being neglected, whether it’s the establishment of tone or mood, or just a playful visual riff on the film’s themes. Join us now for a journey of sight and sound we like to call The Twelve Greatest Opening Credits in Movie History.
PSYCHO (1960)
If you only know the name of one title designer- and chances are you do- the designer would almost certainly be Saul Bass. Before Bass came on the scene, the opening titles of films were mostly utilitarian, occasionally interesting to look at but primarily a way to honor the studio's obligations to the principal cast and crew. But this began to change after Bass was hired by Otto Preminger to design the opening credits to The Man With the Golden Arm, with his cutout-style animation working in tandem with Elmer Bernstein's score to create a title sequence that's arguably as good as the film that follows. Bass went on to work with Preminger numerous times, as well as filmmakers like Stanley Kubrick, Robert Aldrich, John Frankenheimer, Robert Wise, and later, Martin Scorsese. But for our money, Bass was never better than when designing titles for Alfred Hitchcock, which he did on three occasions. Any of these (the other two being Vertigo and North by Northwest) would be a worthy entry for this list, but we're going with their final collaboration, 1960's Psycho. For one thing, it's the most deceptively simple of Bass' classic output, with little more than white titles on a black background occasionally shoved aside by grey bars. A perfect rhythmic match to Bernard Herrmann's legendary score, Bass' titles are a classic case of "less is more"- a more complex animation might have given the game away, but Bass preserves the mystery of what is to come while still managing to set the tone for the film before we even see a frame shot by Hitchcock. And this was Bass' greatest breakthrough, to take what was once considered an overture to the feature film and turn it into an organic element of the movie itself.
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