Heath Ledger did a number of remarkable things in his life, and now, more than a year after his death, he has inadvertently had a hand in perhaps the most amazing feat of his career: he's inspired The New York Times to use the word "graciousness" in reference to a studio-mounted Oscar campaign. Almost as soon as The Dark Knight, featuring Ledger's bravura final performance as the Joker, hit theaters, people have been asking whether Ledger might win an Oscar for it. At first, this seemed like spillover from the public mourning period that Ledger's untimely death set off. Now that Ledger has been officially nominated for Best Supporting Actor, the prospect of his winning the award carries the additional weight of the support for the movie itself. The Dark Knight was that rarity, a well-reviewed commercial blockbuster and pop culture event, and a lot of people thought it had a shot at being nominated for Best Picture, but in the end, Ledger's nomination, as well as nominations in a slew of technical-award categories (editing, sounds, make-up, etc.), were all the recognition that it got from the Academy. And this in a year where the movies that were nominated in the Best Picture category seem perversely selected to make 2008 seem like a worse year for movies than it was. With the possible exception of Milk, none of this year's nominees got uniformly better reviews than The Dark Knight, and a couple of them, notably The Reader, did much, much worse.
The Oscar campaigns that people talk about for years until they enter Hollywood legend are the ones, such as Chill Wills's for The Alamo and Diana Ross's for Lady Sings the Blues, that are seen as so aggressive and tasteless that they manage to gross out even the hardened cynics of Hollywood. It's not that often that you heat about a campaign that's notable for how gingerly it's being conducted, but this is an unusual situation.
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