Pixar Animation Studios has sort of a funny relationship to its parent company, Disney: in terms of artistic and critical repute, its the company's prestige boutique line, yet it's also one of Disney's greatest cash cows. Last year's WALL-E was the fourth of Pixar's nine animated features to win the Academy Award, an achievement that is even more impressive when you consider that Pixar's first three features were made before the Academy bothered to create a category for Best Animated Feature. But last month, Richard Greenfield of Pali Research came up with an unusual way of celebrating the impending (May 29) release of the tenth Pixar feature, Up: he downgraded the company's stock. As Brooks Barnes reports in The New York Times, this was part of an overall expression of concern from "two important business camps — Wall Street and toy retailers" - about the commercial prospects of Up. The movie, which was directed by Pete Docter and Bob Peterson, and is to be released in 3-D, is about a 78-year-old man (voiced by Ed Asner) who, widowed and threatened with being moved to an assisted living facility, sets out for South America in a flying house powered by balloons, with an eight-year-old stowaway in tow. The naysayers fear that young audiences will find the aged protagonist and the lack of a prominent female character a turn-off. And the businessmen are expressing their lack of faith in the movie in a way that other moviemakers with strong critical reputations, such as Martin Scorsese, don't have to sit up nights worrying about: they're not lining up to produce lines of toys based on the film. "Thinkway Toys, which has churned out thousands of Pixar-related products since 1995’s Toy Story,” Barnes writes, "will not produce a single item."
This sort of talk pisses Pixar off, partly because they've heard it before.
Read More...
