Taking Stock: Why Cinemark Shouldn't Get Your "Milk" Money

Phil Nugent — Mon, 17 Nov 2008 19:00:00 GMT

On Election Night, November 4, California voters passed Proposition 8, which will amend the state Constitution to officially define marriage as an union between a man and a woman, effectively canceling out a state Supreme Court decision that recognized same-sex marriage as a Constitutional right in California. Other anti-gay initiatives were passed in other states that night, but the California measure struck many as a special betrayal; as Caitlin MacRae wrote last week, "News of its passing left many shaking their heads, wondering how a state like California could give its votes to Changey McHoperson and at the same time approve a socially regressive constitutional revision. But in spite of its hippie radical reputation, California's voting trends generally look a lot like the rest of the nation's: a wide red middle, book-ended by blue. And though change has been the watchword of recent months, we sometimes forget that with change comes an inevitable backlash from those who fear becoming displaced in society." (MacRae also wrote, "Still, Prop 8 is on the losing side of history. The sex-panic button regularly gets hit in response to social change, racial tension, economic instability and foreign wars. The majority gets majorly freaked out when other people win the rights that they already enjoy, as though rights are finite and should be stockpiled like so many cans of beans in case of nuclear fallout.") Among the many grossed out by this squalid display of petty bigotry was Governor Arnold Schwarzenegger, who in the past has toed the (Republican) party line against same-sex marriage, but now, like the hero of an action movie who, having come face to face with the suffering he has inadvertently caused, turns against his vile masters, urged supporters of same-sex marriage to "never give up. They should be on it and on it until they get it done." (Schwarzenegger also advised the California Supreme Court to see what it can do about overturning Prop 8 before he has to go down there himself and start some shit.) In the meantime, those pissed off have been making their voices and pocketbooks heard by levying boycotts against some of the people who donated vast sums to the campaign for Proposition 8, which has to be one of the stupidest ways anyone ever came up with to announce to the world that they have too much money. One of these worthies is Alan Stock, whose position as CEO of the Cinemark theater chain has made it possible for his new enemies to make him the center of a gesture so improbably perfect that even Schwarzenegger might have to let out a low, admiring whistle.

"No Milk for Cinemark" is a Facebook-based campaign designed to encourage people to make whatever effort they must to not see Gus Van Sant's Milk, which stars Sean Penn as the martyred gay rights activist Harvey Milk, and which is one of the most highly touted pictures of the year, at a Cinemark chain theater. The movie opens November 26; it only took the protest organizers a few days to hit their initial gosl of thousand names, so what happens between now and then is gravy. Whatever one thinks of boycotts in general, it's hard to imagine that Milk himself wouldn't have had a few choice things to say about the idea of a company whose boss spent close to $10,000 to prevent gay marriage benefitting from a movie that celebrates his own efforts to prevent the adoption of legal measures designed to make the lives of gays worse. The third-largest cinema chain in the country, Cinemark was last in the news some ten years ago as the result of a long, drawn-out battle with the Department of Justice, which alleged that the design of the theaters' stadium-style seating was discriminatory against disabled patrons. (Cinemark finally settled the case out of court.) In Stock's defense, it should be noted that it makes all the sense in the world for him to be really concerned about what people can and can't do in California, since he lives in Plano, Texas. Reportedly his hobbies include staring straight ahead, parking in handicapped spaces, casting long, lingering gazes at the pool boy when he has his shirt off, and receiving e-mails and phone calls from people who want to know, since he has so much cash to spread around, how's about he help out with their mortgage?

The Screengrab : cinemark

Taking Stock: Why Cinemark Shouldn't Get Your "Milk" Money