We've all seen it before: a struggling show with a small but vigilant fan base that the network threatens to pull from the lineup, but not before the aforementioned fan base has flooded the network offices with a demonstrative and symbolic outpouring of their love for the show (i.e. Jericho and the peanuts, Roswell and the bottles of tabasco). Been there, seen that, so we weren't that surprised when we heard that an underground campaign is being organized to dissuade NBC from following through on their threats of cancelling Chuck. What should Chuck-lovers do to save their beloved show? Funny you should ask...
"Chuck" fans are taking matters into their own hands. According to
Schwartz, there is a push on the Internet to get fans to go to Subway
on Monday before the season finale to buy sandwiches in support of the
show. Why Subway? Because the sandwich shop was featured prominently in
a recent episode. So much for product placement turning off viewers.
"It shows a real sophistication on the part of the viewer," Schwartz
said. (Los Angeles Times)
Is it really "real sophistication" though? Maybe. But there's something we don't quite get about this latest movement: how is the buying of the Subway sandwiches going to make a difference? Are they going to have the eats delivered to the head of NBC's programming department? Are they going to inform the kid behind the counter who's making their turkey club that they're buying this sandwich in honor of Chuck? Or are they simply hoping NBC executives will see the mammoth jump in Subway's Monday numbers and immediately make the mental leap to the sandwich chain's prominent presence in a recent Chuck episode? We're a bit skeptical, but whatever. We always love a revolution. More power to you, Chuck fans...
Previously:
Life Beyond The Bachelor: We're Give Chuck a Trial Run
Is Chuck in Trouble?
Chuck Characters Keep Being Named After Ex-Athletes And No One Knows Why
Jordana Brewster Returns to Chuck
