Two Democratic congressman, James Moran of Virginia and Robert Brady of Pennsylvania, have introduced H.R. 2175 - the "Families For ED Advertising Decency Act", which would prohibit ads sort of like this one but usually not as cool from airing before 10 at night.
Moran, who introduced and then withdrew a similar resolution in 2005, tells CNN that too many TV viewers who see "Viva Viagra" or Cialis ads during daytime sporting events are tired of having a 4-year-old grandchild ask what erectile dysfunction is.
Are we really having 4-year-old grandchildren dictate what airs on prime-time television? And what would happen if these TV viewers answered or ignored the questions from this hypothetical 4-year-old? Would we all be engulfed by a tidal wave of shame? We know what you may be thinking: stupid bill, going nowhere, just aimed at looking moral and upstanding for the constituents. But that's oversimplifying bills like these, as David Hinckley of The Daily News points out:
The odds against H.R. 2175 becoming law are probably long. But often
the real goal of a bill like this is to gently prod the networks and
advertisers into voluntarily drawing lines of their own. That could
happen. Good. Everybody run from the scary penis. Contrast this with what Britain is already
airing or
considering airing before 9 at night. We've got a ways to go.
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