Nerve Creative Requirements
Sales Contact:
Alisa Volkman
212-625-9914 x228
alisa@nerve.com

Traffic Contact:
Megan Walton
212-625-9914 x230
megan@nerve.com

Unit
Dimensions*
Max File Size
Max File Size**
Looping*
Max Animation Time
    (gif/jpg) (Flash, Rich Media)    
Leaderboard ROS 728X90 25K 35K 3 loop max 30 seconds
Tower ROS 160X600 25K 35K 3 loop max 30 seconds
Embedded Button ROS 300X250 25K 35K 3 loop max 30 seconds
Embedded Button Homepage 200X200 25K 40K 3 loop max 30 seconds
Small Button ROS 125X250 15K 25K 3 loop max 30 seconds
Small Button Entertainment Lounge 180X150 15K 25K 3 loop max 30 seconds
Top Button Entertainment Lounge 125X250 15K 25K 3 loop max 30 seconds
Pop-Up / Pop-Under 250X250, 300X250, 550X480 30K 40K 3 loop max 30 seconds
Homepage Preload / Pre-roll 600X400 40K 75K n/a 15 seconds / 30 seconds if video
Full Page Interstitial 700X500, 600X400 40K 75K n/a 7 seconds
Homepage Takeover / Preload Sync 728X90 25K 30K 3 loop max 30 seconds
160X600 25K 30K 3 loop max 30 seconds
200X200 25K 40K 3 loop max 30 seconds
Embedded Homepage Big Icon 435X350 40K (*jpg only) n/a n/a n/a
Overlay or Floating Unit 400X400 n/a 40K n/a 7 seconds
Video Please see below for video specs, including NerveVideo Pre-roll.
 
All units must be iFrame compatible.
* Dimensions of pops and overlays, looping restrictions, and animation length are variable on a case by case basis.
** We are able to accommodate larger file sizes if they are downloaded sequentially as a polite banner.

Rich Media

Accepted Rich Media Vendors
Ad4Ever, Adinterax, CheckM8, Enliven, Eyeblaster, Eyewonder, Kaon, Klipmart, Pointroll, Shoshkeles, TangoZebra, Ultramercial, Unicast, Vendaria, Viewpoint

Rich Media / Third-Party Video
• We accept video in most of our placements including the embedded homepage 200x200 button, embedded article 300x250 button and homepage pre-roll.
• Third-party served videos must include play and stop buttons, may include a replay button and may be site initiated or user initiated.
• Sound must be initiated by a user click (not a rollover) and must include a "sound-off" button.

Custom Video Units
• If Nerve is hosting the video please send it in Quicktime format. Non-QuickTime videos may require more lead time.
• No file size limit or specific dimensions.
• Nerve will create a custom unit that streams the video from our server and includes a stop and "sound on" button. When the video is finished playing it will end on a slide that includes a "replay video" button.
• While video is playing the entire unit will click through to the client’s landing page.
• Contact information: videos may be uploaded through the Nerve FTP. Please contact megan@nerve.com for information. Video may also be sent via mail to Nerve.com, Inc, 520 Broadway, Floor 9 New York, NY 10012 Attn: Megan Walton

NerveVideo Pre-roll
• The NerveVideo pre-roll is a video that plays automatically before video content. These are custom units that run directly through our video server and may not be served by a third-party.
• QuickTime preferred but we can accept and convert any type of video. Non-QuickTime videos may require more lead time.

Audio
All audio must be initiated by a user click (not a mouse rollover) and must include a "sound off" button.

Floating / Overlay Units
• Floating units and overlays must include a visible close button and may include resolve units.
• A floating or overlay unit may last a maximum of seven seconds.

Expandable Units
728x90 expands down; expansion panel max 728x300p
160x600 expands LEFT; expansion panel max 250x600p
300x250 expands left, up and down; expansion panel max 350x350p
• Expansion may be user initiated by mouse rollover or a user click (audio must be initiated by a user click NOT rollover)
• We do accept video in expandable units. Please see above for video specs.
• No expandable units in Nerve Personals
• Expanded units must contain a visible close button.

Homepage Preload and Interstitial Commercial Break
Nerve utilizes in-house homepage preload and interstitial commercial break software. Both units appear on their own page and transition to the page the user has requested after a set number of seconds. The preload lasts for a maximum of 30 seconds, the interstitial for a maximum of 7 seconds.

Flash
• If you are sending flash files (.swf) they must be accompanied by a .gif or .jpg backup.
• All flash (.swf) files must contain the clickTAG below. (No embedded click thru urls.)

on(release){
    getURL(clickTAG, "_blank");
}
Other Specifications

Third Party Tracking Tags
• Accepted third party vendors include DoubleClick (including Motif), Mediaplex, Atlas, Bluestreak, Google, Interpolls, Poindexter and Valueclick. 
• Third party tags must be compatible with our ad server and must include a place to insert the OAS click-tracking string. 
• DART units must include a click0= command, which allows us to insert an OAS click-tracking string. 
• Tags must be iFrames/JavaScript compatible. 
• All third party tags must include a call that opens the landing page in a new browser window. 
• We do NOT accept third party tags in the Nerve Newsletter, in HTML emails or in the embedded homepage big icon (435x350). 
• Nerve requests a third-party login to compare third-party numbers to our ad-serverís numbers.

Lead Time
Five days for all creatives.

Text Links
You can purchase text ad space through Nerve's store at AdBrite.com, here. Nerve offers a weekly or monthly text ad including a 40 character headline and 60 character body. Your ad will receive over 2 million impressions per week.

Nerve reserves final approval on all creatives. 

Nerve Email Specs
Newsletter 
• The Nerve newsletter has six placements: 728x90_Presenting, 300x250_Presenting, 300x600_Presenting, 728x90_Middle1 728x90_Middle2 and 728x90_Exit. 
• Third-party tracking tags not accepted, including 1x1 tracking pixels. 
• Nerve will provide full report at campaign's end, including sends, opens and clicks
• .gif or .jpg files only, 3 loops max
• Rich Media NOT accepted
• Client must supply click thru URL
• 30k max each unit
• Creative must be delivered 5 days in advance

HTML Email 
• Third party tracking tags NOT permitted
• Rich media NOT permitted
• Nerve will provide full report at campaign's end, including sends, opens and clicks
• We recommend one .jpg or .gif file with one link, but allow additional links on a case by case basis
• Client must submit subject line
• Client must supply click thru URL
• Nerve will host the email
• Creative must be delivered 5 days in advance
• Maximum 100k 
• Maximum 700x900 pixels
• CSS based HTML design not permitted
• JavaScript not permitted
• Formatting in the heading not permitted
• Nerve reserves final approval on all creatives