Advertise on Nerve

Nerve is a media company dedicated to all things smart, sexy, culturally important, and entertaining. Nerve.com is the online community for original, award-winning stories, features and photography, as well as discerning coverage of the best films, television, books and music. Nerve also houses the leading online dating destination for young, urban trendsetters.


Unit

Dimensions

Max File Size

Expansion

Loop

Animation/Video

Leaderboard 728X90 60K Initial / 100K Polite Down to 728x300 3 loop max 30 seconds
Rectangle 300x250 60K Initial / 100K Polite Left, 500x250 3 loop max 30 seconds
Skyscraper 160X600 60K Initial / 100K Polite Left to 500x600 3 loop max 30 seconds
 
Skin 1024x600 300K N/A N/A N/A
 
Pop-Up 300x250 40K None 3 loop max 30 seconds
Prestitial / Pre-Roll 600x400 60K Initial / 100K Polite None 3 loop max 15 seconds
Full Page Interstitial 700x500 60K Initial / 100K Polite None 3 loop max 7 seconds
Floating Unit 400x400 60K None None 7 seconds
 
Email Newsletter 620 max width 40K (.gif, .jpg ONLY) None 3 loop max None
HTML Email 700x900 100K (.gif, .jpg ONLY) None None None
 

All

 

 

 

Creatives

• All units should target new windows on click.
• All units and tags must be iFrame/ JavaScript compatible
• We accepted third party tracking vendors including Doubleclick, Atlas, Bluestreak and more
• We do NOT accept third party tracking on newsletters and HTML emails
• Nerve requests a third-party login to compare ad serving numbers
• Allow FIVE days lead time on all creatives

Flash

• For publisher-served Flash, add the following Action Script to the button action in the Flash file:

on(release){
getURL(clickTAG, "_blank");
}

• Please note the code must be exactly as above with capital "TAG" to avoid errors.
• Save Flash files as version 10 or lower.
• Submit backup images (.gif, .jpg) of 40k or less for each .swf.

Rich Media

• We work with all rich media vendors and third party servers, including Pointroll, Eyewonder, EyeBlaster, Atlas, etc.
• Please send Javascript tags for all vendors.
• Must include play and stop button

Expansion

• User initiated by rollover or click (all audio MUST be click)
• Must contain and visiable close button
• Expandable video accepted

Video

• Automatic start is allowed. Any audio must be muted to start. Video player requires prominent stop/close button.
• Please send in Quicktime format, other types can be converted.
• Max initial load of 40k, video stream up to 1MB.

Audio

• User-initiated on click only. Requires prominent stop/mute button

Alcohol
Consumer Electronics
Film
Television
Gaming
Retail
Music
For more information, please email us: advertising@nerve.com
Or call 646-503-2854