Over the years, the Department of the Obvious has informed us that women are found to be turned off by advertisements with strong sexual content, such as American Apparel billboards or TV spots for those randy Teletubbies.
However, new research has shown there is one thing women of all ages respond to in sexy ads... and no, it's not peen...
The study, published this month in Journal of Consumer Research, finds that women respond more favorably to sexual ads when the item in the ad is described as a gift from a man to a woman. In addition, women have high positive responses to sexual ads that depict a committed and loving man
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