1987: Playtex uses real women (and, by extension, real breasts) in advertisements

Prior to 1987, mannequins were the only acceptable form upon which to drape bras in advertisements. Anything other than their cold, unfeeling flesh was naturally assumed to start riots. So you can imagine just how shocking it was when, in 1987, Playtex decided to run an ad that featured real live ladies wearing their products. They were only allowed to air the promo during daytime programming, when it was assumed fewer impressionable young minds would be watching.