Ridiculous Tips for a Miserable Sex Life: January 2012

Cosmo and Maxim teach us the skills of loving.

BY BEN REININGA

Each month like clockwork, men's and women's magazines hit the newsstands, bursting with terrible sex and dating advice. And each month, we pick out the worst tips and mock them for your edification.

About a week ago, I was having dinner with a group that included a couple in their sixties. They were fun; the kind of oldsters who still have dinner at 9:30, drink wine ‘til they blush, and flirt with young waiters. The woman was reminiscing about some youthful misadventures — eating caviar in the ‘80s, a hotel in Portugal with clawfoot tubs — when she paused for a toast of sorts: “You know, kids, we should all be so grateful. Because there are so many people who never get to travel, or eat at nice restaurants... or have really incredible orgasms.” The last word teetered for a second on the edge of funny and uncomfortable. Then she followed it up with a motherly admonishment: “You kids are having great sex, right?” like a gentle reminder to quit smoking or take more vitamin C.

For a moment, all us youngsters gazed sadly into our soup, shamed by her radiance. Was it true? Were we not just the first generation likely to be poorer than our parents, but also the first likely to be pruder? And then we dispensed with the oldsters and had a magnificent four-gy on my Polynesian fuck-swing, replete with laughter, communication, and lion-like orgasms. 

Not really. My apartment isn’t even zoned for a fuck-swing. But it did get me thinking. Sex is important. Relationships are important. We should all be trying our best to do our best. 

In that same spirit, Maxim and Cosmopolitan are focused this month on teaching us good relationship skills. They are also shaming our forebears.

Maxim

In something of a surprise move, Maxim has devoted several full pages (sorry sexy freshwomen, try again next month!) to actual relationships — teaching men how to be better boyfriends. With things like this: 

Buy your way out of woman trouble. Gone are the days when you could just say “I’m sorry” with a boombox serenade.

An article listing the mistakes you might make, and the compensatory gifts that will help you recover! I’m going to try to write about this without harping on the stupid-if-not-insulting premise (men can trick women into liking them with gifts) in an effort to not be dull. Instead, I’d like to know if Maxim’s readers even know what a boombox is. The iPod came out over a decade ago. If you're old enough to remember what a boombox is, you should not be reading Maxim. Fact. 

Screwup: “You forgot to pick her up at the airport at 2 a.m. — because you were drunk.”
 Gift: Tickets to a show. Live near New York or LA? Suck it up and finally go see Wicked.

I’ve noticed that all of these screwups are presented in obnoxious contexts to make it seem as if you’re secretly awesome instead of absent-minded or thoughtless (“You forgot her birthday, because you were hijacking the Truckasaurus.). Picking your girlfriend up is kind of lame, but getting drunk is totally rad!

But that’s not the crime here, folks. Wicked? Is your girlfriend actually a nine-year old who still thinks she’s going to be a professional ballerina? Are you on that reality show where they try to get on Glee?

Screwup: She found out you weren’t really sick the day of your cousin Danny’s bar mitzvah: You stayed home to watch the ball game.
Gift: This gift requires the gift of time, so schedule a trip.

Again, the editors obviously phrased this to portray the guy who stayed home as a kind of lawless ubermensch. But you can watch a ball game and be sick. I don’t really think this counts as a screw-up unless you had a party or went to one of those ball-game watching bars. Because then you’re not telling a little white lie to get out of something you hate (which, used sparingly, can be a good relationship strategy), you’re just plain hurting feelings. Which makes you a dick. 

Screwup: You slept with her sister... by accident! It was so dark! 
Gift: Nothing says “I’m a dog” like a puppy! They’re cute, require constant attention, and referring to it as “our puppy” is the ultimate sign of commitment.

I really want to think that this is a joke. I want to think that because I’ve noticed there are a lot more sister-affairs in magazines than in the real world. They’re setting up an archetypal cheating scenario, so obviously, the gift-giving thing is similarly in humor, right? 

Because, holy shit, an actual living dog is the worst, least responsible gift that anyone could ever give anyone — except for an actual living baby that they stole in a shopping cart from the supermarket. Also, saying “our puppy” is not the ultimate sign of commitment. Saying “I’ve never had penetrative sex with any of your blood relatives” is the ultimate sign of commitment. 

Commentarium (25 Comments)

Jan 19 12 - 4:18am
jo

The words "he totally has to buy you a beanie baby" made me laugh.

Jan 19 12 - 8:11pm
julian.

same

Jan 22 12 - 5:43am
..

ditto.

Jan 19 12 - 7:42am
Someone

"Tilt your head so that you’re gazing up, exposing your neck. This is a submissive posture..."

What? Isn't that the natural reaction when you're completely fed up? When I try to picture a woman tilting her head back like that, my brain automatically fills in the sound of an annoyed "Ugh!" to accompany it. How is this a submissive posture? If anything, it's like saying "F**k you, I'm done dealing with your shit, you f**king moron" except you're too angry to actually say that.

Jan 19 12 - 8:14am
Tell

One of my favourite monthly features! I would be intesrested to know who actually comes up with all of these, are they genuine George Dubya Bush idiots, or are they people performing a social experement/being excessivly bored and trying to see what is the most retarded thing they can advise which their dear readers will eat up?

Jan 19 12 - 8:10pm
Kev

I suspect they are poorly paid staffers who struggle each month to come up with something new and get desperate as the deadline approaches.

Jul 23 12 - 11:06am
steven

Yep, I knew someone who wrote a sex-advice column for Maxim; she just made it up.

Jan 19 12 - 11:12am
Pot and Kettle

Too funny - nerve complaining that magazines contain vapid, unimaginative writing and poor advise.

Jan 19 12 - 2:07pm
Merriam-Webster

*advice

Jan 19 12 - 8:12pm
julian.

yur cute

Jan 19 12 - 2:11pm
Lolita

"Also, saying “our puppy” is not the ultimate sign of commitment. Saying “I’ve never had penetrative sex with any of your blood relatives” is the ultimate sign of commitment."

Ahhh this is my favorite! I hate that this column only runs once a month! You're very funny, keep it up.

Jan 24 12 - 12:22am
KH

The author is hilarious, but it depresses me that this crap is even out there to be mocked.

Jan 19 12 - 5:48pm
amelia

bob lefsetz said this thing about Madonna performing at the superbowl: "it makes me glad that there’s an Internet not run by old farts running focus groups to provide homogenized entertainment to people who don’t really exist."

and this column makes me so glad there's an internet not run by old farts/idiots running focus groups to provide homogenized love advice to people who don't really exist.

Jan 19 12 - 7:04pm
Flat Broke

In this economy, who has the buckage to buy their way out of woman trouble?

Jan 19 12 - 7:25pm
Kim

Sorry to be the grammar police here, but someone needs to: "prude" is a noun. So one cannot be "pruder," but "more prudish" works nicely. AND, wow, icky article, excellent critique.

Jan 19 12 - 8:12pm
julian.

Still love this segment.

Jan 19 12 - 8:58pm
in Bed With Married

I seek to "arouse and bewilder." I am totally trying your submissive dog move. Thanks Ben!
jill
http://inbedwithmarriedwomen.blogspot.com

Jan 21 12 - 10:00pm
len132

...I would love to see Wicked. I still don't agree with the "get out of jail by giving a present" philosophy," but how is it immature to want to see a Broadway show? Did I miss a memo?

Jan 26 12 - 6:08pm
Have to Go

My wife wanted to see it, but made me commit to it before she bought tickets two months in advance. So now I have had this thing hanging over my head for 8 weeks. For the record, I was not in the dog house when I agreed. I will, however, use it to my advantage to get some sweet, sweet lovin' the night after.

Jan 26 12 - 6:11pm
Have to Go

Oh, I meant to add that my wife does not believe she is still a fairy princess, and just wants to see a well reviewed (I think?) show. I agree with len132. That is not a crime.

Jan 26 12 - 11:54pm
njk

We're not talking about Mamet or even Cole Porter here. If I were in Times Square, and wanted so badly to contribute to the decline of meaningful or artistically important entertainment in western culture, I'd just scream outside the Today Show windows, waving and trying to catch a glimpse of myself on TV, instead of spending 140 dollars to watch someone sing the same thing they've sang 6 times a week for 5 years. Or see go Blue Man Group. Either/or.

Jan 23 12 - 2:50pm
r

usually i love this segment, but was disappointed this month. anybody else?

Jan 23 12 - 8:18pm
Ten

I remember boomboxes, and I am under 20... although that is probably because during that time it took years for American shows to appear in the UK so I remmeber scenes with them in it way after the mp3 player came out.

Jan 26 12 - 7:58pm
Charles

I suspect some of this "advice" is a little tongue-in-cheek. But, you know, sex sells, and it's a little ironic for Nerve to call out magazines for this stuff when Nerve seems to be obsessed with sex. They seem to think the best thing for your sex life is to spew details about it in the "True Stories" section- because romantic (ex)partners really like it when you do that.

Apr 27 12 - 4:33am
aa

But this is very bad, because it would cause trx