Who Is the Naked Cowboy?

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The veil is lifted on Times Square's sexiest attraction.

On my first visit to NYC in 2005, my friends and I ran into the Naked Cowboy while fumbling around Times Square. He's made a broadly recognized brand out of his street performances wearing only tighty whities, a cowboy hat, and a guitar. 

The new mini-documentary goes behind the scenes with the Naked Cowboy, whose real name is Robert John Burck, as he explains how he created the cowboy persona while shooting for Play Girl. He's also expanded his team, hiring a Naked Cowgirl. 

Watch the clip below from "Naked Ambition," created by Sofian Khan for The Atlantic.