French Ad Campaign Uses Emoticons To Warn Against Online Sexual Predators

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The images may disturb you, but the message is clear.

According to The National Center for Missing and Exploited Children, one in seven children will receive a sexual solicitation online. Nonprofit organization Innocence In Danger recently teamed up with French ad agency ROSAPARK to create a stirring campaign against child sexual abuse.The disturbing images present sexual predators hiding behind the anonymity of the internet, with the tagline “Who’s really chatting with your child?” A harmless emoticon becomes a sinister reflection of reality.

Innocence In Danger operates in 29 countries bringing together "militants, Internet specialists, jurists, political decision-makers, businessmen, media, and national action groups to sensitise world opinion on the increasing problems of paedo-criminality." Learn more here.

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