Annie Sprinkle & Club 90
Annie Sprinkle emerged during the so-called Sex Wars of the 1980s, on the sex-positive side of the battle over the merits of pornography. In 1981, she produced and starred in the film Deep Inside Annie Sprinkle, a landmark film for female-lead porn, hailed as "innovative for its time, as it showed the women as sexual aggressors, [and] focused on the female orgasm..." Deep Inside Annie Sprinkle tackled issues like female ejaculation, female pleasure, and the identity of the female porn star — things unheard of in porn prior to 1981.

Club 90 was formed by Sprinkle, Veronica Vera, Candida Royalle, and Gloria Leonard (to name a few) in 1983. A support-group-turned-performance-troupe, they were the first female porn stars to publicly speak about their experiences in the industry, in a production called "Deep Inside Porn Stars." The group also coined the term "feminist porn" back then, too.

Femme Productions
The first female-run, female-oriented adult film production company (with Club 90 member Candida Royalle at the helm), Femme Productions practically invented the porn-for-couples industry in 1984. Never skimping on production costs and avoiding the stereotypical money shots of male-oriented films, Femme Productions delivered less-graphic, highly-stylized films for men and women to share with one another.

Puzzy Power
Puzzy Power, founded in 1997 by Lar von Trier's film company Zentropa, was the first mainstream film company to produce hardcore films, to say nothing of films targeted at female consumption and pleasure. The company gathered a group of women, including sexologist Gerd Winther and porn model Christina Lohse, to draft a mission statement about female empowerment and sensuality, later termed the "Puzzy Power Manifesto." The first two films the company made, Constance and Pink Prison, stayed high on international sales lists for years.

The internet
The internet has been rife with examples of female-friendly porn for years, long before the term "mommy porn" was coined: HotMoviesForHer.com, PornMoviesForWomen.com, PornHub's Female Friendly section, and Under-Her-Boots.com are but a few (in case you were looking). Sex-positive, social-media-savvy porn stars like Sasha Grey continue to subvert notions of subjugation in the industry and the trope of the dead-eyed female porn star. Women make up over 30% of all internet porn consumers, and I'm guessing that even that statistic is skewed by people failing to self-report. Makelovenotporn.tv, created by Cindy Gallop, is a hub of user-produced videos that other users can view and rate. And there are countless women writing, producing, and starring in porn today. From Erika Lust to Portrait of a Call Girl's Jessie Andrews, there's an ever-expanding field of creative smut enthusiasts who just want to get people — men and women alike — off.