Love & Sex

Surprisingly, Beer Googles Really Do Exist

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A University of Bristol study found that alcohol makes people and things more attractive.

All it takes is one drink to make that weirdo at the end of the bar look good, according to a new study from the University of Bristol's Tobacco and Alcohol Research Group. Researchers posted up in three Bristol bars in order to measure whether alcohol affected people's perceptions of attractiveness. Volunteers were divided into two groups — one group drank one alcoholic drink, while the other drank a non-alcoholic placebo drink. Participants were then shown photos of 20 men, 20 women, and 20 landscapes. With no exceptions, the alcohol-drinkers rated all three types of photos more attractive than the placebo-sippers. Which in turn begs the question: did the drinkers find the landscapes sexy? "I wanna fuck that mountain!"

"It's a bit of fun, but there is a serious message," researcher Olivia Maynard told the Daily Mail. "If alcohol does change perceptions of attractiveness then that could be a factor in the kind of risky behavior you see when people are drunk, such as unprotected sex." The (clearly not super-scientific) study also contradicts a study from Durham University that found that alcohol deadens the part of the brain that governs impulse control. So the Bristol study could indicate that rather than finding others more attractive, people are less judgmental while drinking. Which is good for self-image, because people find themselves more attractive while drinking

[h/t Daily Mail]

Image via Timothy Krause.