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Introducing Nerve Dating
A letter from your friends at Nerve.
by Sean Mills
"Hey, are you shy, but also extroverted, with a love of Thai food and walks on the beach? Me too!" — no one, ever.
So, you may have noticed that things look pretty different around here. We decided to give the site a new coat of paint and give our logo a long-overdue refresh. We really hope you like it, though we have no illusions about people actually liking design changes on the internet. (But we're pretty happy with it, so the least you can do is be happy for us.)
These changes are much bigger than a new look for Nerve however. Today I'm delighted to announce the launch of Nerve Dating.
At this point, I think we can all agree that it makes sense to meet new people online. I could give you the rational and sociological arguments about how people are getting married older, women are focusing on their careers longer, and by your late twenties you start running low on single friends of friends. But most likely you know someone who's dating or married to someone they met online, so that's all the evidence you should need.
The thing that baffles me is how the online-dating industry has become dominated by gimmicks, pseudoscience, robot matchmakers, and the deployment of virtual fruit. So even if you're convinced it's great to date online, these sites don't make it feel so great. They look like places to book a flight, and they make you feel like you're auctioning yourself off on eBay.
With this in mind, we spent the last year here at Nerve building something better.
Nerve Dating is a new place to meet people online, and like the stories on Nerve.com, it celebrates individual voices, without trying to stack people into neat piles so "matching technology" can do the rest. We built Nerve Dating with the idea that what attracts two people is as unique as the people themselves, and that love remains a mystery to everyone who has tried to study and "solve" it. (And honestly, would you want it any other way?)
So we focused on a different problem. For most people, the challenge is less about figuring out whether you like someone, and more about starting that first conversation so you can meet more people. It can be really hard to walk across the room and start talking to someone you don't know. We wanted to make that easier, and to do it in a way that felt natural and casual instead of gimmicky and contrived. ("I see you and I are 93% compatible!" — once again, no one ever.)
The site we came up with feels more like a lively party than an awkward blind date. On Nerve Dating, you actively share your thoughts and opinions about restaurants, bars, movies, music, and books, and anything else you've seen or done; then, you're instantly introduced to other people who did the same. If you see that someone ate at your favorite restaurant last night, or that they think Purple Rain is better than Thriller, it's like overhearing that conversation at a party, or seeing someone attractive wearing a t-shirt with your favorite band on it. From there, it's easy to start talking.
So jump in. We're live in NYC, and we're launching in new cities as fast as you tell us to with your sign-ups. And we're changing and improving the site each week based on your feedback, so please write us at email@example.com and let us know what you think.