Love & Sex

Sexy Nude Models Help Tom Ford Promote New E-Commerce Site

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Shop and stare.

Tom Ford announced on Monday that his site would now function as an accessories-driven e-commerce site, allowing the fashion-minded (and deep-pocketed) to purchase the designer's goods. Prior to this announcement, Tom Ford products could only be purchased at one of the 98 retail locations worldwide, with the website serving as more of a behind-the-scenes style blog on one of today's most dapper brands.

Knowing the announcement would drive tons of curious customers to the site, the creative team at TF decided to sex up the site's image, showcasing this season's wears on dozens of slicked-up nude models. The splashes of nude women are not only your typical fashion spread provocation, it's an insider's wink to the facts the that ready-to-wear collections of the brand's clothing won't be available on the site for some time. So in order not to tease you with the prospect of fancy suits and sexy dresses, Tom cut the clothes and allowed greased up naked models to showcase his fine leather bags, wallets, and jewelry. 

Here are some of the most daring shots.