With President Obama’s declaration of June as the official “Pride month,” brands everywhere will be putting their advertising dollars to work on sexually inclusive marketing campaigns to show their support for gay civil rights. Cereal heavyweight General Mills has kicked off the month with a brand new commercial staring the Lucky Charms marshmallows to remind everyone, gay and straight alike, we are very lucky to be individuals. “We’re Lucky. We live in a colorful world, full of colorful people,” the commercial says. “We don’t all look the same, believe the same things, or love the same people, and that’s a good thing.” Check out the commercial below and share how you make the world colorful with #LuckyToBe.