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Actual blood finally depicted in an ad for maxi pads

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Always ad

In "weird strides for feminism" news, a new ad for time-of-the-month products actually features the color red (that's the real color of periods, in case you missed that!), rather than the mysterious blue liquid we've all come to know and love. 

A lot of you probably noticed over the years that ads for menstrual products never feature any images that have anything to do with, you know, menstruation, and according to one expert, the above ad for Always may be the very first American feminine-product ad to actually depict blood. Probably not a change anyone was really clamoring for, but still pretty interesting.