Hailee Steinfeld ad banned in U.K. on child-endangerment claims

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Hailee Steinfeld ad

Fresh off their shutdown of Dakota Fanning's too-sexy Marc Jacobs ad, the U.K.'s Advertising Standards Authority is now banning a Miu Miu ad with True Grit star Hailee Steinfeld because it shows a child in a "hazardous or dangerous situation."

The ASA received a complaint that the ad might be suggestive of suicide, since Steinfeld appears to be crying. While neither the watchdog nor Prada, Miu Miu's parent company, agreed with this notion, the ASA did think Steinfeld's seating choice by the railroad tracks was "irresponsible" given her age. (She's fourteen.) Prada protested that "she could have easily moved from where she was sitting because she was not restrained in any way," to no avail.

Now, I'm not sure how effective the ad is — Steinfeld wiping dust or tears or perhaps Josh Brolin's blood from her eye while awkwardly perching on railroad tracks doesn't exactly make me want to go shopping — but the ban seems pretty silly. There's no old-timey train barreling toward Steinfeld and, yeah, she could simply wobble off in her heels if one did materialize. As for the potential weeping, this is fashion, darling. If you're not depressed, you're not doing it right.