News

Homophobic Brazilian liquor ad wants parents of gay kids to get wasted

Pin it

Here in the United States we see our fair share of sexist and homophobic ads (we usually celebrate a four-hour block of them called the Super Bowl). But every now and again they manifest themselves in other parts of the world too. Just check out this ad for Cachaça Magnífica liquor.  At first glance, It's just an innocuous-looking blueprint of an apartment, but upon further inspection, it actually diagrams two dudes watching Brokeback Mountain, much to their parents' chagrin. But hey, at least they're not watching the porn version, Bareback Mountain.

It's brought to you by the fine folks at Brazilian advertising agency, Agencia 3, who want you to know that in the event of your son's coming out, alcohol will be there for you, one shot at a time. Given Cachaça Magnífica's penchant for controversy (an ad from 2008 ad featured a lady model's bare bottom) this latest ad doesn't really shock us. It just disappoints. If anything, we're just jealous this family lives in an apartment with three bathrooms.