After his recent gig shooting British model Agyness Deyn for a fashion spread in Elle, James Franco, who I have no idea how to describe anymore, has moved on to a more abstract venture. Namely, invisible art.
Franco has teamed up with art-duo Praxis (Brainard and Delia Carey) to launch MONA — the Museum of Non-Visible Art — composed entirely of ideas, and described as "an extravaganza of imagination." This is the part where you laugh. While there are no actual, physical works of art to be had, lucky buyers do receive a plaque in the mail describing the art that, uh, doesn't exist. But you do get to collaborate in an act of artistic creation, using your imagination to describe the art that doesn't exist to yourself and others. Franco presumably listened to John Cage's famous composition of silence, "4'33"", for inspiration in the daunting task of creating nothing.
Prices for the invisible art range from twenty dollars to $10,000. For a mere twenty-five bucks, you can purchase Franco's "Red Leaves," the idea for a failed film project based on a Faulkner story about… imaginary people. It really is a bargain when you consider that an invisible costume from the same invisible film will set you back fifty bucks. I fully support this invisible museum, and have already mailed an invisible check, which they can pretend to receive shortly.