James Franco now selling invisible art

After his recent gig shooting British model Agyness Deyn for a fashion spread in Elle, James Franco, who I have no idea how to describe anymore, has moved on to a more abstract venture. Namely, invisible art.

Franco has teamed up with art-duo Praxis (Brainard and Delia Carey) to launch MONA — the Museum of Non-Visible Art — composed entirely of ideas, and described as "an extravaganza of imagination." This is the part where you laugh. While there are no actual, physical works of art to be had, lucky buyers do receive a plaque in the mail describing the art that, uh, doesn't exist. But you do get to collaborate in an act of artistic creation, using your imagination to describe the art that doesn't exist to yourself and others. Franco presumably listened to John Cage's famous composition of silence, "4'33"", for inspiration in the daunting task of creating nothing.

Prices for the invisible art range from twenty dollars to $10,000. For a mere twenty-five bucks, you can purchase Franco's "Red Leaves," the idea for a failed film project based on a Faulkner story about... imaginary people. It really is a bargain when you consider that an invisible costume from the same invisible film will set you back fifty bucks. I fully support this invisible museum, and have already mailed an invisible check, which they can pretend to receive shortly.




Commentarium (17 Comments)

Jun 23 11 - 7:22pm
Invisible Man

I have a lot of invisible dollars to hand over for said art. Give me his ph number, and I'll give him a call on my invisible phone to get our dealings underway.

Jun 24 11 - 2:31am

I just bought a book, tore out a page, and taped it on a wall. Imagination at it's best.

Jun 24 11 - 4:10am

I know that was a joke, but it actually sounds oddly poetic.

Jun 24 11 - 8:25am

Ok, I LOVE James Franco, and I have on many occasions thought he could do no wrong but even I must say WTF?!

Jun 24 11 - 10:09am

Can we trap him under a boulder for real? Hide a Columbia degree under there, perhaps? I'm so sick of this guy...

Jun 24 11 - 10:15am


Jun 25 11 - 6:18am

My admiration for his invisible art is muted. My check ... signed with invisible ink.

Jun 25 11 - 2:20pm

I can only hope that Franco has the same impact on the art world that he had on the Oscars.

Jun 25 11 - 10:08pm

It sounds like he read the play "Art" and is mocking everyone.

Jun 25 11 - 11:36pm

Yves Kline did the same thing back when...

Jun 26 11 - 5:46am

if james franco died he would deserve an invisible tombstone.

Jun 26 11 - 5:47pm

I think it is wonderful a way to stretch the mind.

Jun 29 11 - 7:58pm

I agree, its kinda cool in a dada idealist way

Jun 28 11 - 11:16am

I think this is an idiotic way to spend invisible money

Jun 28 11 - 11:17am

or real money for that matter

Jul 12 11 - 7:30pm
Mike O.

lol this is the biggest attempt at a scam i have ever heard of XD

Mar 17 12 - 7:04am

I also received an email from James Franco posing as a Nigerian prince, offering me 400 million U.S. dollars in exchange for my bank account details. It must be an esoteric art project about globalization.